A saturated market where every brand sounds the same and user trust is hard to earn. Designed a hybrid platform from scratch combining e-commerce and B2B lead generation, translating complex scientific positioning into a clear, conversion-oriented experience. Delivered solo over three months.
A complex multi-role SaaS platform where users couldn't identify their own place in the system. In two months, restructured the full architecture, defined the core experience for each user role, and built foundations for a design system so the team could continue building after my work concluded
An early-stage podcast app with a loyal community but an inaccessible interface and a confusing architecture that users struggled to navigate. Prioritised improvements based on Amplitude data, resulting in measurable community growth and significantly higher engagement with the core clipping feature.
A unique product in tune with market trends, whose beauty and harmony appeal to users and owners alike.
Research methodologies and psychological design rules to ensure an effective and satisfying product for users.
Understand the essence of the product, the objectives for the company and the users needs.
Understand the essence of the product, the objectives for the company and the users needs.
Research methodologies and psychological design rules to ensure an effective and satisfying product for users.
A unique product in tune with market trends, whose beauty and harmony appeal to users and owners alike.
I started with Figma for the entire design process (from ideation to prototyping) and Webflow to build and ship websites including my own. As AI became part of the job, I added Claude and ChatGPT for research-heavy tasks and Figma Make to connect design directly to production. I am currently diving into Cursor as it becomes a standard part of the product design workflow.
Every product I work on gets the same care and accountability, regardless of my official title on it.
I actively seek input from stakeholders and give it back honestly, because protecting users and business outcomes requires real conversations.
If the business shifts, a feature gets cut, or the direction changes I adapt without losing sight of where we're going. Flexibility is part of the craft.
Under pressure it's easy to design for speed rather than people. I keep the user's perspective in the room even when it's uncomfortable.
Waiting for perfect information is a luxury products rarely have. I make considered decisions early and adjust as I learn more.
“Alice is a deeply inspiring, caring, and attentive person. She is one of those rare individuals who can see potential in others, even when they still doubt themselves. Her patience, kindness, and ability to ask the right questions really helped me take a step back and understand myself better (...)”
Flowy Design is a design studio I co-founded with a partner, a separate space where we collaborate on projects together, bringing two design perspectives into one product.
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Flowy DesignTransitioning into design can feel uncertain, I know because I've been there too. I mentor aspiring UX and product designers who are new to the field or changing careers, helping them find clarity, build confidence, and move forward with purpose. Because becoming a designer is as much about mindset as it is about craft.
Open to full-time product designer roles, mentoring conversations or just a good exchange about design. Reach out, I read everything.
